ALEX FORSYTH

• Brand amplification and consumer engagement
• Creative and strategic experiential campaign planning
• Media Relations
• Event management and coordination
• Brand partnership and sponsorship negotiations
• Integrated PR, Social Media and Digital strategies

Client-facing account handling role at a brand activation and experiential agency with particular experience in drinks brands.

Primarily, my main responsibilities were to ensure that all activity, large or small, was delivered in line with the brand’s objectives and executed to the highest standard, all within the allocated budget and always with the view to maximise brand exposure and consumer engagement.

This role at Lucid has allowed me to gain the many skills and insights of running a successful experiential campaign ensuring brand amplification and engagement.

http://www.luciduk.co.uk

Event highlights:

- Jagermeister Ice Cold Event, Battersea Power Station (May 2011)
- The Weinstein Company and Grey Goose BAFTA Private After-party (Feb 2011) - Grey Goose Sponsorship
- Soho House and Grey Goose Official BAFTA After-party (Feb 2011)
- Grey Goose Character & Cocktails: The Elton John AIDS Foundation Winter Ball, The Old Sorting Office (Oct 2010)
- Bombay Sapphire Global Agency Briefing and Brand Immersion (June 2010)
- Grey Goose Character & Cocktails: The Elton John AIDS Foundation Winter Ball, Grosvenor House (2009)
- The Annual White Tie & Tiara Ball: The Elton John AIDS Foundation Summer Ball (2009 & 2010) - Grey Goose sponsorship

Responsibilities include:

− Curating creative and highly successful brand experiences through concept development, planning and production
− Experiential strategy development
− Budget management. Up to £200K
− Strategic brand partnerships
− Sponsorship negotiation
− Event management and coordination
− Quality control and assurance
− Guest list and invitation management
− Venue search and liaison
− Scheduling and timelines
− Staffing, production, equipment and supplier sourcing
− Talent booking
− Transport and logistics
− New business and pitch development

Maintaining a comprehensive communications department with a core focus on consumer retail events and PR at the organisation’s fine art and antiques businesses, Grays and Alfies Antiques Markets.

http://www.graysantiques.com
http://www.alfiesantiques.com

Responsibilities included:

− Press and Media relations
− Event planning and coordination
− Managing and developing media and PR strategies for four businesses under the ‘Space Organisation’ umbrella
− Conception and implementation of the Space Organisation’s first social media campaign

Internship at a leading corporate event and exhibitions company.

http://www.clarionevents.com

Internship included exposure to:

− Large scale exhibition planning, logistics and management
− Exhibitor relations
− Briefing and management of creative team
− Press and Media coordination

Company Website